Smartphones will remain - Wearables will emerge as an independent category | bpb.de

Fazit • Smartphones are the most common technology device and in many areas the main interface to internet • With no other device consumers build such a strong personal relationship • New innovative features are attracting buyers to even increase their spendings for smartphones • Smart Watches are used as companion product to a smartphone due to lacking UI/UX, limiting use cases • Makers of wearables come from various industries, putting more focus now on design and look & feel • AI may help to let consumers control devices by voice commands or gestures, which could also increase adoption rates